READY FOR WILDFIRE “READY, SET, GO!” CAMPAIGN TOOLKIT

The “Ready, Set, GO!” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.


Campaign PSAs

Outdoor Ads

Download the Outdoor Ads; available for Billboard, Gas Pumptoppers, poster, and wildboards

Set Go 2020 Billboard


Eblast

Download the long and short English eblasts.

Long English eblast

Short English eblast


 

Video

One Less Spark (30 second spot)

Download the 30 second PSA video .
Download the 15 second One Less Spark PSA video .

Ready Set Go (15 second spot)

Ready Set Go (30 second spot)

Download the English 15 second spot and English 30 second spot

Download the Spanish 15 second spot and Spanish 30 second spot


Educational Materials

“Ready” Brochure

Wildfire is coming, are you ready? brochure
Download the Wildfire is Coming, Are You Ready? brochure  to get your home ready for wildfire.

“Set” Brochure

Are you set?
Download the Wildfire is Coming, Are You Set?  brochure to get your home ready for wildfire.

“GO!” Brochure

Are you ready to go? brochure
Download the Wildfire is Coming, Are You Ready to Go!  brochure to get your home ready for wildfire.


Web Buttons


Download the Harden Your Home web button


Download the Emergency Supply Kit web button


Download the Know Your Zones web button


Download the Action Plan web button


Download the Act Immediately web button


Social Media

Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo


Online Banner Ads

Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.

Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 320×50, and 728×90.


Infographic


Download the Ready, Set, Go! infographic


Defensible Space Flyer


Download the English Defensible Space Flyer


Download the Spanish Defensible Space Flyer