READY FOR WILDFIRE “READY, SET, GO!” CAMPAIGN TOOLKIT
The “Ready, Set, GO!” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.
Campaign PSAs
Outdoor Ads
Download the Outdoor Ads; available for Billboard, Gas Pumptoppers, poster, and wildboards
Eblast
Download the long and short English eblasts.
Long English eblast
Short English eblast
Video
One Less Spark (30 second spot)
Download the 30 second PSA video 
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Download the 15 second One Less Spark PSA video .
Ready Set Go (15 second spot)
Ready Set Go (30 second spot)
Download the English 15 second spot and English 30 second spot
Download the Spanish 15 second spot and Spanish 30 second spot
Educational Materials
“Ready for Wildfire” Brochure
Download the Wildfire is Coming, Are You Ready? brochure to get your home ready for wildfire.
Web Buttons
Download the Harden Your Home web button
Download the Emergency Supply Kit web button
Download the Know Your Zones web button
Download the Action Plan web button
Download the Act Immediately web button
Social Media
Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo
Online Banner Ads
Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.
Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 320×50, and 728×90.
Infographic
Download the Ready, Set, Go! infographic
