READY FOR WILDFIRE “READY, SET, GO!” CAMPAIGN TOOLKIT

The “Ready, Set, GO!” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.


Campaign PSAs

Radio

Winter 2016 15 sec PSA
Winter 2016 30 sec PSA


Video

One Less Spark (30 second spot)

Download the 30 second PSA video .
Download the 15 second One Less Spark PSA video .

Out of the Woods (15 second spot)

Out of the Woods (30 second spot)


Educational Materials

“Ready” Brochure

Wildfire is coming, are you ready? brochure
Download the Wildfire is Coming, Are You Ready? brochure  to get your home ready for wildfire.

“Set” Brochure

Are you set?
Download the Wildfire is Coming, Are You Set?  brochure to get your home ready for wildfire.

“GO!” Brochure

Are you ready to go? brochure
Download the Wildfire is Coming, Are You Ready to Go!  brochure to get your home ready for wildfire.


Web Buttons


Harden Your Home


Emergency Supply Kit


Know Your Zones


Action Plan


Act Immediately


Online Banner Ads

Digital banner ads are available in the following sizes for static and animated images, in pixels:
320 x 50, 300 x 600, 300 x 250, 300 x 50, 250 x 250, 160 x 600, 728 x 90.


Infographic


649px by 1200px jpg file


Defensible Space Flyer

Defensible Space flyer
English pdf  

Defensible Space flyer - Spanish
Spanish pdf