“PREPARE FOR BARK BEETLE” CAMPAIGN TOOLKIT
CAL FIRE’s Prepare for Bark Beetle tree mortality campaign toolkit is for local partners to help inform residents about bark beetle identification, management and treatment. These materials are available for stakeholders to download. Some materials are customizable; you may add your logo and print them for your local use. The following artwork has been developed for the campaign.
Materials are available as described below. To request other formats, sizes, or if you do not see a link to download the materials below, please email Kevin@SagentMarketing.com.
The media kit includes 60 seconds on bark beetles, photos, statistics, map and FAQs.
Print-ready non-modifiable brochure
A high resolution PDF with bleeds and crop marks ready to be printed. File includes print specifications that will make printing easy. Just choose a vendor with at least a 28 inch offset printing press, or a digital printer able to print 27 inch wide media. Click the link below to download the brochure.
Click the link below to download a flyer explaining steps property owners can take each season to reduce wildfire risk.
Click the link below to download a fact sheet with information about identifying bark beetles and FAQs on what you can do to be prepared.
Click the link below to download a pocket-sized tip card that has steps property owners can take each season to reduce wildfire risk.
Forest Safety Flyer
Share important information about forest safety while enjoying California's forests.
Evacuation Plan Mailer
This plan has information on being ready to evacuate, can be folded into a mailer and has a customized space where you can insert an evacuation route map.
Giving a presentation to your local community group? This Communities PowerPoint might be for you. It provides more information about the California drought, bark beetles, and tree mortality.
Social Media Headers
These Facebook and Twitter headers bring campaign branding to CAL FIRE Unit social media sites. Click the links below to download headers.
Social Media Memes
Use these memes on your Facebook and Twitter pages. Click the links below to download memes.
Online Banner Ads
Digital banner ads are available for both the “Remove Dead Trees, Reduce Your Wildfire Risk” and “Don’t Be Dense, Thin Your Trees” artwork in the following sizes, in pixels: 850×850, 728×90, 680×680, 500×50, 320×50, 300×900, 300×600, 300×250, 160×600, 150×80, 145×700.
Click the links below to download the website pods — small graphic images depicting specific messaging — seen on our campaign’s Prepare for Bark Beetle website. Pods are available in either square or rectangle format. You can also use the images above.
Photos of Bark Beetles
Link to the CAL FIRE Photo Album
Gas Pump Toppers
If you have media dollars and would like to display campaign creative on gas pump toppers in your area, please email: Kevin@SagentMarketing.com. Pump toppers are only available in the “Remove Dead Trees, Reduce Your Wildfire Risk” artwork.
Commercial Ice Chest Wrap (Frozen Billboards)
If you have media dollars and would like to display campaign creative on ice chests in your area, please email: Kevin@SagentMarketing.com. Ice chest wraps are only available in the “Remove Dead Trees, Reduce Your Wildfire Risk” artwork.
Print ads are available for both the “Remove Dead Trees, Reduce Your Wildfire Risk” and “Don’t Be Dense, Thin Your Trees” artwork in the following sizes, in inches: 8.31×4, 9.875×5, 10.5×5, 10×5, 10×6.125, 10×4.5, 10.1×5, 10×4.5, 11.5×5, 9.889×5, 10×5.25, 10.5×5.75, 9.716×6, 9.5×5.25, 10.4×5, 11×5, 9.75×7.75, 9.75×5.819, 9.85×5, 10×3, 10.5×6.5,8.310×4,10.63×5.
Need signage for your local community event or outreach opportunity? Check out
these easily portable retractable banners. They unroll from a secure base to a dimension of 34″ x 92″. The digital files for the banner are available through this site, however printing and cost are the responsibility of the requester. If you are interested in having these files sent to you, contact Kevin@SagentMarketing.com
Videos are encoded in H264 format at a resolution of HD 1920×1080.
Multimedia: Audio PSAs
Remove Dead Trees, Reduce Your Wildfire Risk 30-Second PSA
Remove Dead Trees, Reduce Your Wildfire Risk Bark Beetle 15-Second PSA
Don’t Be Dense, Thin Your Trees 30-Second Northern California PSA
Don’t be Dense, Thin Your Trees 30-Second Southern California PSA