Prescribed Fires Campaign Toolkit
The “Prescribed Fires” multi-media campaign has been developed by CAL FIRE to educate the public about the use of planned fires to help prevent wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.
For more information on these planned or controlled fires, visit the Prescribed Fires page.
Download the Outdoor Ads; available for Billboards
15 second spot – English
Download the social media ads; available for Facebook, Instagram and twitter:
Cover photos, Stories, Facebook ads, Facebook posts and Twitter ads
Online Banner Ads
Download the English digital banner ads; available in the following sizes for static and animated images, in pixels: 160×600, 300×250, 300×600, 320×50, 330×600, 638×60, 728×90, 970×90, 970×250, 1000×30 and 1768×1050.
Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels: 300×250, 320×50, and 728×90.