Home Hardening Toolkit
The “Home Hardening” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events through fire-resistant upgrades to their homes. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.
For more information on fire-resistant and low cost upgrades, visit the Home Hardening page.
Download the Outdoor Ads; available for Billboard, Gas Pumptoppers, poster, and wildboards
We also offer a assets that focus on both Home Hardening and Defensible Space actions. Assets include billboard, digital ads, social media and more. For the full toolkit, check out the Combined Campaign: Home Hardening and Defensible Space Toolkit.
Download the long and short English eblasts.
30 second spot – English
30 second spot – Spanish
Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo
Online Banner Ads
Download the English digital banner ads; available in the following sizes for static and animated images, in pixels: 160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.
Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels: 300×250, 320×50, and 728×90.