Home Hardening Toolkit

The “Home Hardening” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events through fire-resistant upgrades to their homes. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.

For more information on fire-resistant and low cost upgrades, visit the Home Hardening page.

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Outdoor Ads

Download the Outdoor Ads; available for Billboard, Gas Pumptoppers, poster, and wildboards

We also offer a assets that focus on both Home Hardening and Defensible Space actions. Assets include billboard, digital ads, social media and more. For the full toolkit, check out the Combined Campaign: Home Hardening and Defensible Space Toolkit.

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Eblast

Download the long and short English eblasts.

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Video

30 second spot – English

30 second spot – Spanish

 

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Social Media

Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo

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Online Banner Ads

Download the English digital banner ads; available in the following sizes for static and animated images, in pixels: 160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.

Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels: 300×250, 320×50, and 728×90.