GO! EVACUATION CAMPAIGN TOOLKIT
The “Ready, Set, GO!” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.
This year’s campaign uses localized language so it’s more specific to the area we’re targeting. If there’s a specific location you’d like in the creative please contact us here.
Educational Materials
Infographic
Download the Ready, Set, Go! infographic
“Set” Brochure
Download the Wildfire Action Plan 
brochure to get ready for wildfire.
Educational Materials
Campaign Materials
Outdoor Ads
Download the Outdoor Ads; available for billboards and wildboards
Eblast
Social Media
Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo
Online Banner Ads
Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.
Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 320×50, and 728×90.
Video
Ready Set Go (15 second spot)
Ready Set Go (30 second spot)
