GO! EVACUATION CAMPAIGN TOOLKIT

The “Ready, Set, GO!” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.


Educational Materials

Infographic


Download the Ready, Set, Go! infographic

“Set” Brochure

Are you set?
Download the Wildfire is Coming, Are You Set?  brochure to get your home ready for wildfire.

“GO!” Brochure

Are you ready to go? brochure
Download the Wildfire is Coming, Are You Ready to Go!  brochure to get your home ready for wildfire.


Campaign Materials

Outdoor Ads

Download the Outdoor Ads; available for Billboard, Gas Pumptoppers, poster, and wildboards

Set Go 2020 Billboard


Eblast

Download the long and short English eblasts.

Long English eblast

Short English eblast


Video

Ready Set Go (15 second spot)

Ready Set Go (30 second spot)


Social Media

Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo


Online Banner Ads

Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.

Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 320×50, and 728×90.