GO! EVACUATION CAMPAIGN TOOLKIT
The “Ready, Set, GO!” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.
Educational Materials
Infographic
Download the Ready, Set, Go! infographic
“Set” Brochure
Download the Wildfire Action Plan 
brochure to get ready for wildfire.
Campaign Materials
Outdoor Ads
Download the Outdoor Ads; available for billboards and wildboards
Eblast
Video
Ready Set Go (15 second spot)
Ready Set Go (30 second spot)
Social Media
Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo
Online Banner Ads
Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 728×90, and 970×90.
Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 320×50, and 728×90.
