Defensible Space Campaign Toolkit

The “Defensible Space” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events with 100 feet of defensible space. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.

For more information on how to prepare your property, visit the Defensible Space page.

Outdoor Ads

Download the Outdoor Ads; available for Billboards, Digital Bulletins, One Sheet Poster, Gas Pumptoppers, and wildboards

We also offer a assets that focus on both Home Hardening and Defensible Space actions. Assets include billboard, digital ads, social media and more. For the full toolkit, check out the Combined Campaign: Home Hardening and Defensible Space Toolkit.

Video

30 second spot – English

Educational Materials

“Ready for Wildfire” Brochure

Download the Wildfire is Coming, Are You Ready? brochure to get your home ready for wildfire.

Social Media

Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, Twitter Cover Photo and Pintrest pin.

Online Banner Ads

Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 320×100, 320×480, 480×80, 728×90, and 970×250.

Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 300×600, 320×50, and 728×90.