Defensible Space Campaign Toolkit

The “Defensible Space” multi-media campaign has been developed by CAL FIRE to help educate and prepare the public for wildfire events with 100 feet of defensible space. This toolkit provides an overview of graphics, public service announcements, and collateral files for fire agencies and stakeholders across the state to use to help disseminate key messages.

For more information on how to prepare your property, visit the Defensible Space page.


Outdoor Ads

Download the Outdoor Ads; available for Billboards, One Sheet Poster, Gas Pumptoppers, and wildboards

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Video

30 second spot – English


Educational Materials

“Ready” Brochure

Wildfire is coming, are you ready? brochure
Download the Wildfire is Coming, Are You Ready? brochure  to get your home ready for wildfire.


Social Media

Download the social media ads; available for Facebook Cover Photo, Story, Facebook Ad, and Twitter Cover Photo

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Online Banner Ads

Download the English digital banner ads; available in the following sizes for static and animated images, in pixels:
160×600, 300×250, 300×600, 320×50, 320×100, 320×480, 480×80, 728×90, and 970×250.
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Download the Spanish digital banner ads; available in the following sizes for static and animated images, in pixels:
300×250, 300×600, 320×50, and 728×90.

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Infographic


Download the Ready, Set, Go! infographic


Defensible Space Flyer


Download the English Defensible Space Flyer


Download the Spanish Defensible Space Flyer