BARK BEETLES
& DEAD TREES

“PREPARE FOR BARK BEETLE” CAMPAIGN TOOLKIT

CAL FIRE’s Prepare for Bark Beetle tree mortality campaign toolkit is for local partners to help inform residents about bark beetle identification, management and treatment. These materials are available for stakeholders to download. Some materials are customizable; you may add your logo and print them for your local use. The following artwork has been developed for the campaign.

 

Materials are available as described below. To request other formats, sizes, or if you do not see a link to download the materials below, please email Monica@SagentMarketing.com.
Media Kit
The media kit includes 60 seconds on bark beetles, photos, statistics, map and FAQs.
Media Kit Contents—Final 1-7-16
Print-ready non-modifiable brochure
A high resolution PDF with bleeds and crop marks ready to be printed. File includes print specifications that will make printing easy. Just choose a vendor with at least a 28 inch offset printing press, or a digital printer able to print 27 inch wide media. Click the link below to download the brochure.

Permitting Options for Land Owners
Flyer
Click the link below to download a flyer explaining steps property owners can take each season to reduce wildfire risk.

Tree Mortality—Drought and Bark Beetles, What Property Owners Need to Know—Flyer
Fact Sheet
Click the link below to download a fact sheet with information about identifying bark beetles and FAQs on what you can do to be prepared.

Tree Mortality—Drought and Bark Beetles, What Property Owners Need to Know—FAQs
Tip Card
Click the link below to download a pocket-sized tip card that has steps property owners can take each season to reduce wildfire risk.

Bark Beetles and Wildfire: What Property Owners Need to Know
Evacuation Plan
This plan has information on being ready to evacuate, can be folded into a mailer and has a customized space where you can insert an evacuation route map.
 Click here to download.                                                           
Communities PowerPoint
Giving a presentation to your local community group? This Communities PowerPoint might be for you. It provides more information about the California drought, bark beetles, and tree mortality.

Communities PowerPoint
Social Media Headers
These Facebook and Twitter headers bring campaign branding to CAL FIRE Unit social media sites. Click the links below to download headers.

Don’t Be Dense Facebook header


Don’t Be Dense Twitter header

Social Media Memes
Use these memes on your Facebook and Twitter pages. Click the links below to download memes.




Online Banner Ads



Digital banner ads are available for both the “Remove Dead Trees, Reduce Your Wildfire Risk” and “Don’t Be Dense, Thin Your Trees” artwork in the following sizes, in pixels: 850×850, 728×90, 680×680, 500×50, 320×50, 300×900, 300×600, 300×250, 160×600, 150×80, 145×700.
Website Pods

  
 

Click the links below to download the website pods — small graphic images depicting specific messaging — seen on our campaign’s Prepare for Bark Beetle website. Pods are available in either square or rectangle format. You can also use the images above.

Signs of Bark Beetle
Dead Tree Removal
Curious About Bark Beetles?
Preventing Bark Beetle Infestation
Assistance for Private Forest Owners
Tree Mortality Video

Click here to watch this informative CAL FIRE video
FAQs

Download FAQs for more in-depth information?
Photos of Bark Beetles

Download bark beetle photos here .
Link to the CAL FIRE Photo Album

Click here  for more photos.
Gas Pump Toppers

If you have media dollars and would like to display campaign creative on gas pump toppers in your area, please email: Monica@SagentMarketing.com. Pump toppers are only available in the “Remove Dead Trees, Reduce Your Wildfire Risk” artwork.
Commercial Ice Chest Wrap (Frozen Billboards)

If you have media dollars and would like to display campaign creative on ice chests in your area, please email: Monica@SagentMarketing.com. Ice chest wraps are only available in the “Remove Dead Trees, Reduce Your Wildfire Risk” artwork.
Print Ads

Print ads are available for both the “Remove Dead Trees, Reduce Your Wildfire Risk” and “Don’t Be Dense, Thin Your Trees” artwork in the following sizes, in inches: 8.31×4, 9.875×5, 10.5×5, 10×5, 10×6.125, 10×4.5, 10.1×5, 10×4.5, 11.5×5, 9.889×5, 10×5.25, 10.5×5.75, 9.716×6, 9.5×5.25, 10.4×5, 11×5, 9.75×7.75, 9.75×5.819, 9.85×5, 10×3, 10.5×6.5,8.310×4,10.63×5.
Retractable Banners

Need signage for your local community event or outreach opportunity? Check out
these easily portable retractable banners. They unroll from a secure base to a dimension of 34″ x 92″. The digital files for the banner are available through this site, however printing and cost are the responsibility of the requester.   If you are interested in having these files sent to you, contact  Monica@SagentMarketing.com

 
 
Multimedia: Videos
Videos are encoded in H264 format at a resolution of HD 1920×1080.

Remove Dead Trees, Reduce Your Wildfire Risk MP4
Multimedia: Audio PSAs

Remove Dead Trees, Reduce Your Wildfire Risk 30-Second PSA
Remove Dead Trees, Reduce Your Wildfire Risk Bark Beetle 15-Second PSA
Don’t Be Dense, Thin Your Trees 30-Second Northern California PSA
Don’t be Dense, Thin Your Trees 30-Second Southern California PSA